ABA Consulting Increase Profits Through Customer-Centric Planning
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•Strategic Planning
•Business Expansion
•Marketing Audit
•Market Research
•Customer Satisfaction
•Implementation Support
•Case Studies
  
 

We fundamentally believe that sustained profitable revenue growth does not happen haphazardly, but is the result of sound strategic planning. We challenge companies seeking growth to consider 14 fundamental marketing questions.

  1. Is the business growing profitably?
  2. Is customer satisfaction consistently measured?
  3. Do employees know who the most profitable customers are?
  4. Do employees know the share of wallet for each customer?
  5. Have customer needs been studied and documented?
  6. Are losses and customer defections measured and studied?
  7. Is there a clear pricing strategy that is followed by everyone?
  8. Are specific customers or markets systematically targeted?
  9. Is there a documented company strategy understood by everyone?
  10. Do sales managers spend most of their time planning and coaching?
  11. Do the sales force and marketing work together as a team?
  12. Are employees regularly assessed for their effectiveness?
  13. Is the company utilizing all viable distribution channels?
  14. Is channel partner performance measured and actively managed?

Based on the responses, we can steer their business expansion efforts in the right direction. For those seeking a more in-depth review of their marketing capabilities, we offer a marketing audit that often turns out to be the first step in a major organizational transformation.

Virtually all our strategic plans include a significant market research component. Our experience has proven time and again that the most successful companies listen to their customers and actively monitor customer satisfaction.

Finally, we recognize that the best plans are effectively meaningless if not implemented properly. As a result, we offer our clients with the desired level of implementation support to help roll out the marketing plans we jointly developed.

Partial client list: (Roll over client list to view additional information.)