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ABA Consulting was founded in 1995 by Pete Bogda, former President of the M/A/R/C Research company, and advertising industry pioneer Alvin Achenbaum. Both respected leaders in their field, Alvin and Pete combined their extensive marketing and advertising experience to help companies achieve profitable revenue growth.
ABA Consulting was conceived to develop effective marketing plans, based on extensive market research, and subsequently help clients implement the plan by identifying and managing the right agency partners. Pete and Alvin developed ABA’s proprietary planning models and first deployed these at Lennox International, who remains one of our core clients to this day. Today, ABA Consulting is led by Mike Bogda and Menno Ellis. With over 20 years experience, Mike and Menno have played an active role in the majority of ABA’s 200+ client engagements. They have been at the heart of all consulting projects since 2002 and are regular speakers and authors on a variety of marketing related topics. Prior to joining ABA Consulting, Mike and Menno enjoyed successful management consulting careers at Accenture, A.T. Kearney, and Deloitte Consulting; supporting Fortune 500 clients with planning and implementation engagements in a variety of disciplines. Under their leadership, the ABA philosophy remains the same as it was in 1995. Our consultants forge long term partnerships with clients by helping them achieve profitable revenue growth. We develop detailed growth strategies and work with our clients all the way through implementation to ensure the desired results are achieved. Please contact us if your would like to schedule a phone call or meeting to see how we can assist your firm. ABA Consulting is an active member or has supported the following professional organizations: AAAA, ANA, TPMA, and NAMA. | |||